"By extending the C-Class portfolio, we are consciously targeting new customers," says Dr. Joachim Schmidt, Head of Sales and Marketing at Mercedes-Benz Cars. "The new model is youthful, stylish and expressive. What we are offering is an exceptionally sporty way to enter the world of the Mercedes-Benz coupe."
Dramatic Design with Classic Coupe Proportions
At the front, the new coupe shares the same styling as the latest C-Class sedan and yet still has its own personality. The front view is dominated by the prominent radiator grille surround including the bumper. The center air intake opens upwards, forming a visual base for the radiator grille, which has the double-louvre style typical of a coupe. Two chrome louvers extend on either side of the central star, tapering off at the outer edges and creating an aggressive, arrow-shaped horizontal sweep which gives the front end a pronounced V-shape.
This continues into the side sections which extend from beneath the headlamps and blend into the feature lines along the vehicle's length, thereby linking the front end with the sides. The side air intakes in the bumper featuring integrated horizontal daytime running lamps are positioned low, giving the coupe a road-hugging appearance. The shape of the clear-lens headlamps creates a dramatic impression, and acts together with the hood, radiator grille and bumper trim to reinforce the pronounced front section.
From the rear, the new C-Class Coupe looks athletically compact. The appearance of length is reduced by the flowing roof beyond the rear axle, steeply raked rear window and fluid C-pillars. A wide groove at the top of the trunk lid, which is based on the side panel, emphasizes the rear's compactness. Positioning the tail lights as far apart as possible emphasizes width. This particular impression of depth is achieved by a centrally located LED indicator, which appears to float in front of the red upper and lower lights with their more deeply set LEDs. Continuous, horizontal light-catching contours in the bumper further accentuate the broad, deep-set effect. A diffuser towards the bottom of the rear bumper between the tailpipe trim makes the rear end look lighter and gives the vehicle a distinctively sporty and dramatic quality.
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